All provisions within this catalog are subject to change without notice. If you have questions or comments, please contact

Search Results

BMKT 240 Advertising

Credits: 3

Term: (S)

Prerequisite: BGEN 105

This course is designed to acquaint students with the fundamentals and terminology of advertising. Topics covered are the role of advertising, demographic segmentation, advertising psychology, advertising strategies, media strengths and weaknesses, layout and design, and careers in advertising. Class participants will develop their own advertisements using a variety of media.