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Business: Marketing (BMKT)


BMKT 225 Marketing

Credits: 3

Term: (F)

Prerequisite: BGEN 105

This course is designed to develop students’ knowledge of marketing terminology and strategies. Subject areas covered include product development, the marketing concept, consumer behavior, research, pricing, channels of distribution, and promotion.

BMKT 240 Advertising

Credits: 3

Term: (S)

Prerequisite: BGEN 105

This course is designed to acquaint students with the fundamentals and terminology of advertising. Topics covered are the role of advertising, demographic segmentation, advertising psychology, advertising strategies, media strengths and weaknesses, layout and design, and careers in advertising. Class participants will develop their own advertisements using a variety of media.

BMKT 242 Intro to Global Markets

Credits: 3

Term: (Based on sufficient demand)

Core Class: Cultural Diversity

This course will explore the historical and current perspective of international trade focusing on structures, strengths and weaknesses, marketing environment and regulation, currency issues, and factors affecting success and failure in international marketing.