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Business: Marketing (BMKT)
BMKT 131 Introduction to Social Media Marketing
Credits: 3
Term: (F)
Prerequisite: BGEN 105
This course explores social media as a marketing tool for businesses. Topics include choosing an appropriate platform, developing a marketing plan, utilizing analytics and branding.
BMKT 225 Marketing
Credits: 3
Term: (F)
Prerequisite: BGEN 105
This course explores marketing terminology and strategies. Topics include product development, the marketing concept, consumer behavior, research, pricing, distribution channels, and promotion.